Assassin's Creed : Brand Identity

In 2025, the Assassin's Creed brand was due for a visual refresh.

Leading the project, I went back to the franchise’s roots, revisiting what made the IP unique and memorable. I helped identify and articulate its core pillars, establish updated guidelines for the Crest, Logotype, Color Palette, and Typography.

We carried out a major overhaul of the visual assets, introducing a modern cold silver tone paired with subtle Animus glitch effects. Many of the franchise’s iconic key artworks were reimagined to feel both contemporary and true to the brand’s legacy. We clarified key lore elements—such as the Animus—by developing a dedicated visual language and supporting assets.

It was a deeply rewarding project, and I feel fortunate to have led the revitalization of such an iconic brand.

Ubisoft Helix Team :
Benoit Perreault
Renato Rebouças
Camille Fache

Assassin's Creed Brand :
Florence Baccard
Nicolas Rivard